So you have chosen to pursue a career in IT as an SEO Expert? In this blog post, we will go through everything you need to know about the role.
So let’s start with a question – “What actually is SEO”? If you already know the answer to this, go ahead and start reading the next paragraph. SEO stands for Search Engine Optimization and as you may have already guessed, it is a way of optimizing a website to be search engine friendly. The ultimate aim of an SEO expert is to gain trust from search engines and ultimately move the site up the ranks of the likes of Google, Yahoo, Bing and many others to the first place of page one. In order to do this, a keyword must be chosen and the site optimized for that keyword. This means that when an internet user types into a search engine ‘London PC Repair’ for example, your site will be at the top of page one.
The solutions supplied by the SEO expert have variety and range, they may be carefully organized to compliment the advertising technique of the client. As a vital part of that scheme, some SEO specialist guidelines can be utilized to produce uniformity through the entire advertising program.
In a nutshell, these are the responsibilities of an SEO expert.
- Discover SEO methods that are successful and their execution
- Foster the online existence of the firm
- Raise the search engine position of the site
- Bring specific traffic to the site
- Raise sales
- Protect the online reputation of the business
On-page SEO involves basically cleaning up the content of a website to make the content more search engine friendly. The website content will need to be carefully examined by the SEO expert and you will be required to produce and execute a plan to ‘clear up’ the content. This includes optimizing meta data, page titles, headings, URL’s, pictures, videos etc.
Another part of on-page SEO is keyword research. You will need to make sure the client is using an appropriate keyword which has a decent monthly search rate and is not too competitive but still explains what the client does. Unfortunately you don’t get much say in what keyword to use. You are simply there to advise the client who makes the decision and you do the optimization.
This is for most of SEO experts, the dullest part of SEO.
This is where things start to get interesting and you can start doing real SEO. Most people associate off-page SEO with nothing but link building, well, there is actually way more to it. Yes, a major part of this is link building as this is a super powerful way of getting the page authority up (helps rank the website better) but it is not the only way. When it comes to off-page SEO, you will be expected to do the following as an SEO expert:
- Link building – This is known to be an easy part of SEO, but if you want to do it right, it can become quite difficult, let me tell you why. A link from a blog that no one vists is very easy to aquire, you can create a blog site and have nothing on it but a link to your website (not advised). However, a search engine (Google for example) will look at this and say “right, there is no content here, i have no idea what this website is about and there is no traffic. I do not trust this site, it is inactive and may even be spam.” So Google will not rate that site at all meaning a link from it to your blog is pretty much pointless. On the other hand, a link from let’s say, BBC will bring huge benefit as Google will look at BBC and say “this is a major website with tons of traffic, great professional content, always active and has a very high page rank and domain rank. I trust this site very much.” Now this link will be worth a lot more and alone will probably move a site up a good couple of ranks.
Now the problem is, these high profile links are very difficult to acquire. See why it can be very difficult, if done right? It is not easy for an SEO expert to get links to your site from the likes of BBC and PC Mag for example.
- Social Media – Social media is a huge factor in SEO. It is like link building but you get the links from super powerful sites like Facebook, Twitter, LinkedIn etc. As an SEO expert will be expected to setup and sometimes maintain social media profiles.
- Content Creation – It is rare that as an SEO expert you will be required to actually create content but it may happen. Most of the time you will be asked to complete on-site SEO tasks on existing content created by another part of the business.
- Marketing – Again, most of this will be done by the marketing department however be prepared to work very closely with them as the campaigns they room will need to have some SEO strategy behind them.
- Clients – Prepare to work very closely with clients. Often meeting them and speaking to them over the phone while you offer your services.
London SEO Expert – Rankings Digital
I hope this helped explain the main roles of an SEO expert. Stay tuned for new content every week and check out some of our other posts!