SEO Expert

So you have chosen to pursue a career in IT as an SEO Expert? In this blog post, we will go through everything you need to know about the role.

So lets start with a question What actually is SEO? If you already know the answer to this, go ahead and start reading the next paragraph. SEO stands for Search Engine Optimization and as you may have already guessed, it is a way of optimizing a website to be search engine friendly. The ultimate aim of an SEO expert is to gain trust from search engines and ultimately move the site up the ranks of the likes of Google, Yahoo, Bing and many others to the first place of page one. In order to do this, a keyword must be chosen and the site optimized for that keyword. This means that when an internet user types into a search engine London PC Repair for example, your site will be at the top of page one.

The solutions supplied by the SEO expert have variety and range, they may be carefully organized to complement the advertising technique of the client. As a vital part of that scheme, some SEO specialist guidelines can be utilized to produce uniformity through the entire advertising program.

In a nutshell, these are the responsibilities of an SEO expert.

  • Discover SEO methods that are successful and their execution
  • Foster the online existence of the firm
  • Raise the search engine position of the site
  • Bring specific traffic to the site
  • Raise sales
  • Protect the online reputation of the business
On-Page SEO:

On-page SEO involves basically cleaning up the content of a website to make the content more search engine friendly. The website content will need to be carefully examined by the SEO expert and you will be required to produce and execute a plan to clear up the content. This includes optimizing meta data, page titles, headings, URLs, pictures, videos etc.

Another part of on-page SEO is keyword research. You will need to make sure the client is using an appropriate keyword which has a decent monthly search rate and is not too competitive but still explains what the client does.  Unfortunately you dont get much say in what keyword to use. You are simply there to advise the client who makes the decision and you do the optimization.

This is for most of SEO experts, the dullest part of SEO.


This is where things start to get interesting and you can start doing real SEO. Most people associate off-page SEO with nothing but link building, well, there is actually way more to it. Yes, a major part of this is link building as this is a super powerful way of getting the page authority up (helps rank the website better) but it is not the only way. When it comes to off-page SEO, you will be expected to do the following as an SEO expert:

  • Link building This is known to be an easy part of SEO, but if you want to do it right, it can become quite difficult, let me tell you why. A link from a blog that no one vists is very easy to aquire, you can create a blog site and have nothing on it but a link to your website (not advised). However, a search engine (Google for example) will look at this and say right, there is no content here, i have no idea what this website is about and there is no traffic. I do not trust this site, it is inactive and may even be spam. So Google will not rate that site at all meaning a link from it to your blog is pretty much pointless. On the other hand, a link from lets say, BBC will bring huge benefit as Google will look at BBC and say this is a major website with tons of traffic, great professional content, always active and has a very high page rank and domain rank. I trust this site very much. Now this link will be worth a lot more and alone will probably move a site up a good couple of ranks.

Now the problem is, these high profile links are very difficult to acquire. See why it can be very difficult, if done right? It is not easy for an SEO expert to get links to your site from the likes of BBC and PC Mag for example.

  • Social Media Social media is a huge factor in SEO. It is like link building but you get the links from super powerful sites like Facebook, Twitter, LinkedIn etc. As an SEO expert will be expected to setup and sometimes maintain social media profiles.
  • Content Creation It is rare that as an SEO expert you will be required to actually create content but it may happen. Most of the time you will be asked to complete on-site SEO tasks on existing content created by another part of the business.
  • Marketing Again, most of this will be done by the marketing department however be prepared to work very closely with them as the campaigns they room will need to have some SEO strategy behind them.
  • Clients  Prepare to work very closely with clients. Often meeting them and speaking to them over the phone while you offer your services.

London SEO Expert Rankings Digital

London SEO
SEO Service in capital city of England

Drones or UAV’s help in the industry – but how exactly?

Drones or UAV’s help in the industry – but how exactly?

The unmanned aerial vehicle or drone is being used commonly in the field of research. There are many areas where the use of drones is becoming essential, notably in the area of research. The following are areas in which research is being used to make great advances in their area.


Armament Research


The usage of drones by the army, navy and airforce is no secret. Armed services created the first of the drones, and the research remains powerful. Theres an effort to develop more stable and more delicate drones to be used as a comrade of the troopers in the battlefield or on the borders for patrolling purposes.


Agricultural Research


The utilisation of the unmanned aerial vehicle continues to be mainly made in the field of farming, and it stands just after the use in the military. Many nations like Japan and China have previously let its citizen use the drone such as spraying of insecticides and the pesticides for uses; The Drones have also been used to monitor the huge agricultural lands or for the ground quality or the harvests. The drones are developed to carry out track of the fields to determine the time of sowing or reaping. This is something that drone talks about as well in their articles. Here is their official drone website.


Drones have found their use in the area of forestry, and there is a fantastic amount of research going on so that you can cause them to become more of good use and more compatible with the forests and the surroundings there. The usage of other autos that cause discharges because they run using fossil fuels was previously a danger to the ecosystem of the woods and hence must be changed by drones that run on batteries. These unmanned aerial vehicles can also be an important resource for the woods officials because they let them know of any illegal action happening in the forest with no direct meeting of the functionaries with illegal tree fellers or the poachers. The identification of the prohibited elements can be made through the high quality, and high-speed cameras and woods can be saved. By utilising drones perhaps not only to detect but also to out the fire also the prevalence of forest fires can be handled in a way.


Environmental Checking Research


Drones are being widely developed to be used to track the modifications in the environment in places which can be either maybe not safe for humans to enterprise or are not too easy to accomplish. Such positions may lead to an increased cost of research if individuals attempt to achieve there without compromising on the result of the research too as the data collection but the use of drones will not only bring the price down considerably but also conserve several lives.